Microsoft Creating Portable Media Player to Compete with iPod
It is rumored that Microsoft is working on its own competitor to Apple’s iPod. Others have tried to compete but Apple has has an advantage with the iPod due to iTunes.
But, Microsoft may have what it takes to compete with its recent partnership with MTV.
Microsoft’s recent partnership with MTV to create the Urge music service could give the company a leg up, especially if it collaborates with MTV in marketing a cobranded media device. However, said Mukul Krishna, an analyst at research firm Frost & Sullivan, if the company can come up with a portable version of its Xbox 360 console that offers gaming, video playback, as well as audio capabilities — and also is stylish — it will have a much greater chance of success.
Should be exciting.
Tags: microsoft, iPod, nano, protable media, MTV, Xbox 360, Urge music, iTunes
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