China Computer Maker Enters USA
The world’s No. 3 computer company, Lenovo, is breaking out of its home base in China in an attempt to become a globally recognized brand. Lenovo, which bought IBM’s ailing PC business last year, is introducing its first Lenovo-branded machines in the U.S. The company plans to sell budget PCs — desktops from $350 and laptops from $599 — in a bid to gain ground on its bigger rivals, No. 1 Dell and No. 2 Hewlett-Packard. “It’s an incredibly powerful move for a Chinese company to do,” said Rob Enderle of The Enderle Group.
Lenovo hopes to use their Olympic advertising to take them to the worldwide level.Â
Competition is good, so expect to see another drop in computer prices soon.
Tags: notebook, computers, personal computer, Lenovo, China, Olympic commercial

